INSIGHTS / LOCAL SEARCH

Understanding local search.

Learn how Google, local relevance, business information and customer intent come together when people search for nearby services.

Explore local search topics.

Google Business Profile

Understand the role your business profile plays in local discovery.

Local Relevance

Learn how services, locations and useful content can reinforce legitimate local relevance.

Customer Intent

Explore how the words customers use can reveal what information they need before contacting a business.

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